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← Ice to Fire

Explore the expedition

Everything the road is planned to be

Ice to Fire is a two-year, two-continent expedition and live media project. This page holds the whole plan in one place: the route, the vehicles, the timeline and the safety framework it all runs on.

At a glance

One line, drawn top to bottom of a hemisphere

Core vehicles
2
Continents
2
Route chapters
12
Countries of the Americas
35
Planned departure
2027 · Alaska
Planned arrival
2028 · Tierra del Fuego

Route, dates and chapter order are indicative and remain subject to permits, weather, security assessment, partner readiness and vehicle condition.

Interactive route of the Americas

One line from the Arctic to the end of the world

A stylised but geographically credible route. Regions travelled north to south: Alaska · Canada · Continental United States · Mexico · Central America · Colombia · Brazil — north, east, central and south · The Andes · Southern South America · Patagonia · Tierra del Fuego.

Core Route — what this layer means

The continuous line the two core expedition vehicles are planned to drive from Alaska to Tierra del Fuego, including the maritime transfer around the Darién Gap.

Primary north-to-south route chapterChapter without this layer

  • Every chapter on this layer is part of the main expedition and is driven by the two permanent vehicles.
  • Chapters are travelled strictly north to south, one after another, without skipping a country on the planned line.
  • The only non-driven section is the Panama–Colombia sea passage, because no continuous public road exists.
  • Distances, timings and the order of chapters remain subject to permits, weather, security assessment and vehicle condition.

Core Route is the only layer that represents a commitment of the expedition itself. Every other layer describes optional or conditional activity.

12 of 12 chapters carry this layer: Arctic Start · The Northern Wilderness · Continental Highway · The Mexican Passage · The Central American Corridor · The Darién Transfer · Colombia Rising · Brazil — Continental Crossing · Across the Andes · Desert and Altitude · Patagonia · The End of the World

Accessible alternative: the route above is a structured list of chapters in travel order. During the expedition, position data will be published with a delay. Precise live positions are not published where this could create a security risk.

The two vehicles

Built to cross everything between two oceans

VEHICLE ONE — ICE: expedition-prepared 4x4 in cold blue arctic light

VEHICLE ONE — ICE

Northern configuration

Configured for the cold half of the continent: winter starts, deep gravel, long service gaps and low-light filming.

VEHICLE TWO — FIRE: expedition-prepared 4x4 in warm desert sunset light

VEHICLE TWO — FIRE

Southern configuration

Configured for heat, dust and altitude: water crossings, desert plateaus and long broadcast days above 4,000 metres.

The final vehicle platform will be selected through engineering evaluation, field testing, service-network analysis, content potential and partnership alignment.

Enter the Vehicle Partner Selection

Evaluation criteria — no platform ranked before testing

  • ReliabilityAwaiting test
  • PayloadAwaiting test
  • Off-road capabilityAwaiting test
  • On-road comfortAwaiting test
  • Fuel availabilityAwaiting test
  • Service networkAwaiting test
  • Parts accessAwaiting test
  • Electronics resilienceAwaiting test
  • Water-crossing preparationAwaiting test
  • High-altitude performanceAwaiting test
  • Cold-weather performanceAwaiting test
  • Heat managementAwaiting test
  • Camera integrationAwaiting test
  • Audience appealAwaiting test
  • Total operational costAwaiting test

Specifications describe target configurations for a platform that has not yet been selected. No performance claims are made for any manufacturer before field testing is complete.

Project timeline

From foundation to the end of the world

Target timeline — subject to partners, permits and operational readiness

  1. 2026

    Foundation

    • Legal structure
    • Core identity
    • Business plan
    • Partnership materials
    • Route research
    • Founding partner outreach
  2. Early 2027

    Build

    • Vehicle partner selection
    • Vehicle engineering
    • Team casting
    • Production tests
    • Safety systems
    • Chapter recruitment
  3. Mid/Late 2027

    Launch

    • Vehicle reveal
    • Trailer campaign
    • Alaska departure
    • Live platform activation
    • First convoy chapters
  4. 2027–2028

    The Journey

    • North American stages
    • Central American stages
    • Darién maritime transfer
    • Brazil continental crossing — north to south and east to west
    • Andean and southern stages
    • Country events
    • Continuous content production
  5. 2028

    Tierra del Fuego

    • Final convoy
    • Global broadcast
    • Partner summit
    • Next challenge reveal
  6. Post-expedition

    Afterlife

    • Documentary release
    • Streaming distribution
    • Book and photography
    • Speaking tour
    • Vehicle exhibition
    • Future expedition formats

Straight answers

The questions we are asked first

  • What exactly is Ice to Fire?

    One continuous overland expedition from the edge of the Arctic to the southern end of the Americas, driven by two prepared 4x4 vehicles and told live: cabin feeds, scheduled broadcasts, weekly episodes, field reports and a documentary series.

  • Why start in ice?

    Alaska sets the mechanical and human baseline. Whatever survives winter starts, deep gravel and long service gaps in the north has a chance in the heat, dust and altitude of the south.

  • How is the Darién Gap crossed?

    It is not driven. There is no continuous public road between Panama and Colombia, so vehicles and crew move by a legally organised maritime transfer, subject to final logistics and permits.

  • Who else drives?

    In participating countries, screened local 4x4 teams may join the convoy for one national stage at their own risk and under expedition rules. Up to two guest vehicles ride with the two core vehicles at any time.

  • How honest is the live layer?

    No live signal is ever simulated. Positions are published with a safety delay, and transmission is paused whenever safety or local law requires it.

  • What happens after Tierra del Fuego?

    The documentary release, book and photo atlas, a speaking tour, a vehicle exhibition — and the next expedition format, which is already being drawn.

Safety, responsibility and transparency

Adventure requires discipline

No story, image or broadcast is more important than the safety of the team, local participants and the public.

View Safety Principles
  • 01

    Route risk assessment

  • 02

    Medical preparation

  • 03

    Driver standards

  • 04

    Vehicle inspections

  • 05

    Insurance requirements

  • 06

    Border and customs compliance

  • 07

    Local legal compliance

  • 08

    Security protocols

  • 09

    Environmental responsibility

  • 10

    Protected-area restrictions

  • 11

    Drone permits

  • 12

    Filming permits

  • 13

    Satellite equipment regulations

  • 14

    Child and community safeguarding

  • 15

    Data and location security

  • 16

    Incident communications

  • 17

    Guest vehicle screening

The expedition intends to use a combination of satellite and terrestrial connectivity. Availability will vary by country, terrain, regulation, weather and network conditions.