← Ice to Fire
Founding round open
An invitation to build a continental media platform from the ground floor
Ice to Fire is not a single trip. It is a two-year, two-continent live media property with a defined route, a defined production model and 35 national markets on the line of travel. We are opening the founding round to partners and investors who want to own a category from the beginning.
Why now
Six reasons this is a platform, not a road trip
01
Owned format, owned route
One continuous line from Alaska to Tierra del Fuego, told live and unscripted — a format that cannot be copied without repeating the whole journey.
02
Two years of daily inventory
Live windows, weekly episodes, daily short-form, country films, photography and a feature documentary from the same production engine.
03
35 markets, one story
Each country becomes its own chapter with local teams, local partners and local audience — global reach with national relevance.
04
Multiple revenue lines
Partnerships and category rights, national chapter licences, streaming and distribution, licensing, publishing, events and merchandise.
05
Community built in
Local 4x4 teams apply to join the convoy in their own country, turning audience into participants and participants into advocates.
06
Long tail after arrival
Documentary release, book and photo atlas, speaking tour, vehicle exhibition and future expedition formats.
Ways in
Four ways to stand behind the expedition
Founding Partner
Earliest strategic backer. Shapes the platform, the vehicles and the commercial architecture. Broadest rights, lowest entry, highest visibility across the full arc.
Strategic Investor
Capital participation in the production and media company, with agreed reporting, governance and exit expectations defined by counsel.
Technical or In-kind Partner
Vehicles, connectivity, energy, tires, imaging, insurance or logistics supplied against integration and rights rather than cash.
Country Chapter Licensee
A limited national licence to organise and commercialise one country chapter under expedition rules.
Where investment goes
- Two core expedition vehicles: acquisition, engineering and testing
- Production and broadcast systems, satellite connectivity and redundancy
- Core crew, country coordinators and local fixers
- Permits, insurance, customs, the maritime transfer and legal structure
- Safety, medical capability and security assessment
- Post-production, distribution and market activation
Current position
- Stage
- Foundation / founding round open
- Planned departure
- 2027, Alaska
- Planned arrival
- 2028, Tierra del Fuego
- Horizon
- Two years on the road plus post-expedition exploitation
- Materials
- Investor deck, budget model and route dossier on request
- Process
- Private presentation, then documents through counsel under NDA
This page is an invitation to discuss partnership and investment. It is not an offer of securities, a prospectus or investment advice, and it contains no confirmed sponsors, manufacturers, broadcasters or agreements. Figures and plans are indicative; commercial terms are defined only in signed agreements prepared with qualified counsel in the relevant jurisdictions.
Partnership platform
Partner with a story that crosses a continent
Ice to Fire offers brands a long-term platform combining adventure, mobility, live media, technology, human transformation, country-level activation and measurable digital distribution.
- Strategic role
- Earliest strategic backer shaping the platform
- Possible brand integration
- Named presence across the full project arc
- Content opportunities
- Named presence in the origin story: vehicle build, team selection, departure and arrival films.
- Country or regional activation
- Global plus selected national activations
- Available rights (subject to agreement)
- Discussed per agreement: priority placement in live, episodic and social, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Highest-visibility naming association
- Possible brand integration
- Title billing in broadcast and campaign assets
- Content opportunities
- Title billing across campaign assets, live windows and episodic content.
- Country or regional activation
- Global rights package
- Available rights (subject to agreement)
- Discussed per agreement: maximum digital and on-vehicle presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Supplies and co-engineers the two core vehicles
- Possible brand integration
- Engineering series and field-test storytelling
- Content opportunities
- Engineering series, field-test storytelling and the vehicle reveal.
- Country or regional activation
- Dealer and market activations
- Available rights (subject to agreement)
- Discussed per agreement: vehicle-led content across all channels, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Satellite and terrestrial transmission systems
- Possible brand integration
- Live broadcast enablement segments
- Content opportunities
- Live broadcast enablement segments and the honest story of transmitting from remote terrain.
- Country or regional activation
- Technology demonstrations
- Available rights (subject to agreement)
- Discussed per agreement: live window branding, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Capture ecosystem across both vehicles
- Possible brand integration
- Photography and cinematography features
- Content opportunities
- Photography and cinematography features, gear-in-the-field storytelling, creator workshops.
- Country or regional activation
- Creator workshops
- Available rights (subject to agreement)
- Discussed per agreement: credits and gear storytelling, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Onboard power, charging and storage
- Possible brand integration
- Power-system engineering content
- Content opportunities
- Power-system engineering content and off-grid filming days.
- Country or regional activation
- Field demonstrations
- Available rights (subject to agreement)
- Discussed per agreement: technical series presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Tire programme for two continents
- Possible brand integration
- Terrain-by-terrain performance reporting
- Content opportunities
- Terrain-by-terrain performance reporting across ice, rock, dust and gravel.
- Country or regional activation
- Retail and event tie-ins
- Available rights (subject to agreement)
- Discussed per agreement: vehicle and content presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Fuel strategy and mobility services
- Possible brand integration
- Range and logistics storytelling
- Content opportunities
- Range planning, fuel logistics and remote-stage storytelling.
- Country or regional activation
- Network activations
- Available rights (subject to agreement)
- Discussed per agreement: route-stage branding, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Recovery and safety hardware
- Possible brand integration
- Real recovery scenarios on camera
- Content opportunities
- Real recovery scenarios filmed as they happen, plus training content.
- Country or regional activation
- Training content
- Available rights (subject to agreement)
- Discussed per agreement: technical segment presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Camp, sleep and field systems
- Possible brand integration
- Daily life on the road
- Content opportunities
- Daily life on the road: camp, sleep, cooking and field systems.
- Country or regional activation
- Retail programmes
- Available rights (subject to agreement)
- Discussed per agreement: lifestyle content, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Crew and chapter apparel
- Possible brand integration
- Crew identity and merchandise
- Content opportunities
- Crew identity, chapter apparel and capsule collections.
- Country or regional activation
- Capsule collections
- Available rights (subject to agreement)
- Discussed per agreement: on-camera presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Cover and assistance framework
- Possible brand integration
- Responsibility and preparation stories
- Content opportunities
- Preparation, responsibility and what happens when something goes wrong.
- Country or regional activation
- Participant programmes
- Available rights (subject to agreement)
- Discussed per agreement: trust-led placement, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Remote medical capability
- Possible brand integration
- Safety and preparedness content
- Content opportunities
- Safety and preparedness content, remote medical capability explained.
- Country or regional activation
- Training and community
- Available rights (subject to agreement)
- Discussed per agreement: credible technical presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Rest points and guest experiences
- Possible brand integration
- Warmth and human hospitality stories
- Content opportunities
- Rest points, human hospitality and the people who host the expedition.
- Country or regional activation
- Client hospitality
- Available rights (subject to agreement)
- Discussed per agreement: chapter-level presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Maritime transfer, freight and customs
- Possible brand integration
- The Darién Transfer story
- Content opportunities
- The Darién maritime transfer, freight and customs told as an operational story.
- Country or regional activation
- B2B programmes
- Available rights (subject to agreement)
- Discussed per agreement: operational segment presence, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Cross-border payment and treasury
- Possible brand integration
- Operational transparency content
- Content opportunities
- Cross-border operations and transparency content.
- Country or regional activation
- Market programmes
- Available rights (subject to agreement)
- Discussed per agreement: selected digital inventory, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Environmental responsibility framework
- Possible brand integration
- Impact reporting and offsets
- Content opportunities
- Environmental responsibility, impact reporting and local initiatives.
- Country or regional activation
- Local initiatives
- Available rights (subject to agreement)
- Discussed per agreement: reporting surfaces, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- National-level presenting partner
- Possible brand integration
- Country chapter films
- Content opportunities
- A national chapter film plus the local convoy stage in one market.
- Country or regional activation
- In-market convoy events
- Available rights (subject to agreement)
- Discussed per agreement: national digital and event inventory, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
- Strategic role
- Distribution and audience reach
- Possible brand integration
- Co-produced programming
- Content opportunities
- Co-produced programming and editorial collaboration.
- Country or regional activation
- Editorial collaborations
- Available rights (subject to agreement)
- Discussed per agreement: cross-promotion, defined content deliverables, usage rights for partner marketing and campaign reporting. Nothing is committed before a signed agreement.
- Category exclusivity (subject to agreement)
- Category exclusivity may be available and is agreed in writing. No exclusivity is promised or reserved on this page, and no audience figures are guaranteed.
More than logo placement
- Long-form brand storytelling
- Expedition naming rights
- Category exclusivity
- Vehicle integration
- Product testing
- Real-world demonstrations
- Branded live segments
- Social content
- Documentary credits
- Local dealer activations
- Employee engagement
- Client hospitality
- Data-led campaign reporting
- Global and national rights packages
Start a partnership conversation
Confidential commercial terms are never published on this page. Rights, exclusivity, inventory and reporting are defined in the final agreement.